Lesson 4: Email Marketing Fundamentals - Learn with Ifiok

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Digital Marketing Blueprint - Beginner to Advanced Lesson 4: Email Marketing Fundamentals

Digital Marketing Blueprint - Beginner to Advanced

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Module 1: Introduction to Digital Marketing

Lesson 1: What is Digital Marketing?

Video - 7:59 mins

Lesson 2: Benefits of Digital Marketing

Video - 7:37 mins

Lesson 3: Digital Marketing vs. Traditional Marketing

Module 2: Key Digital Marketing Channels

Lesson 1: Overview of Digital Marketing Channels

Lesson 2: Search Engine Optimization (SEO) Basics

Lesson 3: Social Media Marketing Essentials

Lesson 4: Email Marketing Fundamentals

Module 3: WordPress CMS for Blogging – Content Management

Buying Domain Name and Installing WordPress

Video - 00:08:00 mins

Introduction to WordPress as CMS

Video - 9:26 mins

WordPress Dashboard Overview

Video - 10:55 mins

WordPress Blog General Settings

Video - 5:57 mins

Adding and Organizing Content in WordPress

Video - 19:30 mins

Themes & Plugins in WordPress

Video - 14:12 mins

Module 4: SEO and Website Optimization

Lesson 1: Basics of Search Engines and How They Work

Lesson 2: On-Page SEO Basics (Keywords, Titles, Meta Descriptions)

Video - 22:56 mins

Lesson 3: Off-Page SEO Basics (Backlinks, Guest Posts, etc.)

Video - 00:08:42 mins

Lesson 4: Technical SEO (Site Speed, Mobile Optimization, Schema Markup)

Lesson 5: Local SEO for Small Businesses

Lesson 6: Understanding SERPs

Video - 00:08:47 mins

Lesson 7: Tools for SEO (Google Search Console, Ahrefs, SEMrush, etc.)

Module 5: Deep Dive into Facebook and Instagram Advertising

Introduction to Paid Advertising

Lesson 1: Introduction to Paid Advertisement | Facebook Ads Manager

Lesson 2: Setting Up Your Facebook Business Account

Lesson 3: Creating Your First Facebook Ad Campaign

Lesson 4: Understanding Facebook Campaign Objectives (Awareness, Consideration, Conversion)

Lesson 5: Understanding Facebook’s Audience Targeting Options

Lesson 6: Designing Effective Ad Creatives (Images, Videos, and Text)

Lesson 7: Best Practices for Facebook Ad Copywriting

Lesson 8: Analyzing Facebook Ad Performance Metrics

Module 6: Email Marketing

What is Email Marketing?

Getting started with Mailchimp Email Marketing Platform

Video - 00:06:34 mins

Powerful Features of Mailchimp you would not like to miss

Video - 9:43 mins

Sending your first Campaign

Video - 17:27 mins

Announcements Reviews Course Info