Course Content
Module 1: Introduction to Digital Marketing
This is an introduction to Digital Marketing Program
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Lesson 1: What is Digital Marketing?
07:59
Lesson 2: Benefits of Digital Marketing
07:37
Lesson 3: Digital Marketing vs. Traditional Marketing
Module 1 Quiz
00:03:00
Module 2: Key Digital Marketing Channels
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Lesson 1: Overview of Digital Marketing Channels
Lesson 2: Search Engine Optimization (SEO) Basics
Lesson 3: Social Media Marketing Essentials
Lesson 4: Email Marketing Fundamentals
Module 3: WordPress CMS for Blogging – Content Management
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Buying Domain Name and Installing WordPress
08:00
Introduction to WordPress as CMS
09:26
WordPress Dashboard Overview
10:55
WordPress Blog General Settings
05:57
Adding and Organizing Content in WordPress
19:30
Themes & Plugins in WordPress
14:12
Module 4: SEO and Website Optimization
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Lesson 1: Basics of Search Engines and How They Work
Lesson 2: On-Page SEO Basics (Keywords, Titles, Meta Descriptions)
22:56
Lesson 3: Off-Page SEO Basics (Backlinks, Guest Posts, etc.)
08:42
Lesson 4: Technical SEO (Site Speed, Mobile Optimization, Schema Markup)
Lesson 5: Local SEO for Small Businesses
Lesson 6: Understanding SERPs
08:47
Lesson 7: Tools for SEO (Google Search Console, Ahrefs, SEMrush, etc.)
SEO Quiz
00:10:00
Module 5: Deep Dive into Facebook and Instagram Advertising
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Introduction to Paid Advertising
Lesson 1: Introduction to Paid Advertisement | Facebook Ads Manager
Lesson 2: Setting Up Your Facebook Business Account
Lesson 3: Creating Your First Facebook Ad Campaign
Lesson 4: Understanding Facebook Campaign Objectives (Awareness, Consideration, Conversion)
Lesson 5: Understanding Facebook’s Audience Targeting Options
Lesson 6: Designing Effective Ad Creatives (Images, Videos, and Text)
Lesson 7: Best Practices for Facebook Ad Copywriting
Lesson 8: Analyzing Facebook Ad Performance Metrics
Module 6: Email Marketing
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What is Email Marketing?
Getting started with Mailchimp Email Marketing Platform
06:34
Powerful Features of Mailchimp you would not like to miss
09:43
Sending your first Campaign
17:27
Digital Marketing Blueprint – Beginner to Advanced
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