Digital Marketing Blueprint - Beginner to Advanced
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Module 1: Introduction to Digital Marketing
This is an introduction to Digital Marketing Program
Module 2: Key Digital Marketing Channels
Module 3: WordPress CMS for Blogging – Content Management
Buying Domain Name and Installing WordPress
Video - 00:08:00 mins
Introduction to WordPress as CMS
Video - 00:9:26 mins
WordPress Dashboard Overview
Video - 00:10:55 mins
WordPress Blog General Settings
Video - 00:5:57 mins
Adding and Organizing Content in WordPress
Video - 00:19:30 mins
Themes & Plugins in WordPress
Video - 00:14:12 mins
Module 4: SEO and Website Optimization
Lesson 1: Basics of Search Engines and How They Work
Reading
Lesson 2: On-Page SEO Basics (Keywords, Titles, Meta Descriptions)
Video - 00:22:56 mins
Lesson 3: Off-Page SEO Basics (Backlinks, Guest Posts, etc.)
Video - 00:08:42 mins
Lesson 4: Technical SEO (Site Speed, Mobile Optimization, Schema Markup)
Reading
Lesson 5: Local SEO for Small Businesses
Reading
Lesson 6: Understanding SERPs
Video - 00:08:47 mins
Lesson 7: Tools for SEO (Google Search Console, Ahrefs, SEMrush, etc.)
Reading
SEO Quiz
Quiz
SEO Quiz
Quiz
SEO Quiz
Quiz
Module 5: Deep Dive into Facebook and Instagram Advertising
Introduction to Paid Advertising
Reading
Lesson 1: Introduction to Paid Advertisement | Facebook Ads Manager
Reading
Lesson 2: Setting Up Your Facebook Business Account
Reading
Lesson 3: Creating Your First Facebook Ad Campaign
Reading
Lesson 4: Understanding Facebook Campaign Objectives (Awareness, Consideration, Conversion)
Reading
Lesson 5: Understanding Facebook’s Audience Targeting Options
Reading
Lesson 6: Designing Effective Ad Creatives (Images, Videos, and Text)
Reading
Lesson 7: Best Practices for Facebook Ad Copywriting
Reading
Lesson 8: Analyzing Facebook Ad Performance Metrics
Reading
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